Community awareness campaign

26 May 2015 3:15 PM | Anonymous

Community awareness campaign

As Australia’s largest professional general practice organisation representing urban, regional, rural and remote GPs, the RACGP continues to play an important role setting the professional standards for general practice in Australia.

During a time of much change in general practice and primary healthcare, our membership community has continuously urged the RACGP to build upon its advocacy efforts and leadership of the general practice profession.

Earlier this year the RACGP commenced work on a community awareness campaign designed to improve the understanding of general practice and to enhance the profile of RACGP members within the community.

The campaign will emphasise the message of the value of general practice and the importance of education and learning gained through membership and association with the RACGP.

The campaign will involve mainstream TV and digital media advertising and the distribution of materials for practices to reinforce the message to patients.

The RACGP has an important responsibility in representing our member interests and providing a strong voice for grassroots GPs by ensuring general practice maintains its position as the central pillar of an effective primary healthcare system.

Our objective is to increase awareness of our leadership and advocacy role for general practice. It will also build our mainstream media presence, and increase the recognition of the RACGP and its members.

Over the next few weeks, members can expect to hear and see more about this exciting initiative.

Dr Frank R Jones
RACGP President

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Contact us

Address: 91 Coulson Street, Blackbutt, QLD, 4306

Phone: 4163 0023


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